Unless otherwise consented by you in advance, or as may be permitted or required by applicable law, we will only use and disclose your personal information to fulfil the purposes for which it was collected (and in accordance with this Privacy Notice).
You agree that your personal information may be used by us (and our employees, officers, agents, contractors and affiliates) for the following purposes:
a. to provide you with the goods, services, payments processing and/or information you have requested;
b. verification of your identity for use of the Platforms and for otherwise transacting with us, and to assist you if you forget your account details, username or password for the Platforms;
c. to assist in providing better services to you by tailoring them to meet your needs;
d. to provide you with further information about us or other platforms or goods or services offered by us or our related companies or third parties or which we consider may be of interest to you;
e. to carry out marketing, promotional and publicity purposes including, but not limited to, direct marketing, research and surveys;
f. to keep the Platforms relevant and of interest to users;
g. to customise your preferences and to show you advertising and information that is most relevant to you and your interests based on the information you have provided to us or we have otherwise collected;
h. to contact you regarding purchases or orders you have made or other potential purchases we think you may be interested in;
i. to assist us in performing our functions and activities;
j. to perform analysis in aggregate form (identifiable characteristics removed so that you will remain anonymous);
k. to communicate with you;
l. to achieve any of our legitimate business purposes; and
m. to comply with our legal obligations.
Under certain jurisdictional laws, we must have a lawful basis to process your personal information. In most cases the lawful basis will be either:
a. to meet our legitimate interests, for example to provide you with goods and services and to understand how you use our website and to enable us to derive knowledge from that enable us to develop it. When we process personal information to meet our legitimate interests, we will put in place robust safeguards aimed to protect your privacy and aimed to ensure that our legitimate interests are not overridden by your fundamental rights and freedoms; or
b. having obtained your consent to collect and use certain types of personal information (for example, in relation to any direct marketing activities). If we ask for your consent to process your personal information and we do not have another lawful basis to process your personal information, you may effectively withdraw your consent at any time by contacting us using the details at the end of this privacy notice or using any other specific mechanism we notify you of.